Think. Build. Grow.
From idea to production.
Helping brands develop better products, source with confidence and build reliable supply chains.
A great idea isn't enough.
Successful products are built where customer demand, commercial viability and manufacturing capability meet.
Whether you're validating a concept, improving product-market fit, finding the right factory or preparing to scale, I help you make confident decisions that reduce risk and build products with long-term potential.
Think. Understand the customer and validate the opportunity.
Build. Develop the product and build the right supply chain.
Grow. Launch, refine and scale with commercial confidence.
Every Business Reaches a Cross Roads
Why Cross Section?
Great products aren't built by chance.
They're created where customer insight, commercial thinking and manufacturing expertise come together.
For more than 20 years, I've helped businesses develop products across fashion, technical apparel, outdoor, lifestyle and equestrian markets. I've worked with global brands, growing businesses and ambitious founders, supporting every stage of the product development journey—from validating new ideas and refining existing products to sourcing suppliers and preparing for production.
I believe the best product decisions are made long before production begins. That's why my role is to help you ask the right questions, avoid costly mistakes and develop products that are commercially viable, manufacturable and ready to succeed in the market.
Why clients choose Cross Section
✓ 20+ years of product development, materials and sourcing experience
✓ Experience across fashion, technical apparel, outdoor, lifestyle and equestrian products
✓ Commercial guidance from concept validation through to production
✓ Established supplier and manufacturing network across India
✓ Independent advice focused on your business goals
✓ Practical support that combines commercial strategy, technical expertise and real-world implementations
Meet Kirsty
I've spent more than 20 years in product development, but what I've always enjoyed most is solving the problems that sit between a great idea and a commercially successful product.
My career has taken me across fashion, streetwear, outdoor, technical apparel and equestrian, working with established brands, growing businesses, manufacturers and founders. Along the way, I've developed products, sourced materials, built supplier relationships and experienced first-hand what it takes to bring an idea from concept through to production—including building my own brand, Cross Section Equestrian.
I founded Cross Section Consultancy to share that knowledge with businesses navigating the same journey. Having been on both sides of the table, I understand the challenges of turning an idea into a commercially successful product, and the value of having an experienced partner to guide you through the process.
I'm naturally curious, commercially minded and very hands-on. I'll ask the difficult questions, challenge assumptions where needed and work alongside you to find practical solutions—whether that's assessing a new concept, improving an existing product, challenging manufacturing decisions, developing a route-to-market strategy or planning the next stage of your growth.
Because ultimately, consultancy shouldn't leave you with a presentation and more questions.
It should help you move forward.
Start a conversation
Whether you’re validating a new idea, developing a product or looking for the right manufacturing partner, I’d be happy to hear about your project.
Book a discovery call, or send a few details using the form.